2025 Season
W71
15K visits to core productions aka +30% year-over-year growth
400+ passholders (50% new audiences) and 120 Standby Passes for students/artists (80% new audiences)
40% new audiences, with 16%+ under the age of 44 and 50% under the age of 65
17M+ total social media impressions
+369% social visits with +50% Instagram followers and +145% social engagement
140+ mentions in the press including Vogue, The New York Times, People Magazine, Vanity Fair, The New Yorker, Town & Country, The Washington Post, The Boston Globe, Fast Company, and more
~ $26M in economic impact in the area, with $2.7M in visitor spending representing a 56% increase over 2024.
Dan Donigan, Benjamin Guthrie, Rohene Ward, Isaac Alan Lindy, and Danil Berdnikov in THE GIG: AFTER MOISE AND THE WORLD OF REASON (2025); photo by Maria Baranova
W71 emerged out of our 70 year history, shaped by a reinvigorated vision of the Festival and the collaborations of staff, trustees, artists, and patrons.
To keep the momentum going, support Williamstown today.
A Destination Festival Again
W71 was a major step towards Williamstown being the place where:
Culture and creativity convenes — We gathered risk-takers and curators.
Theatre expands — We are blending plays with music, dance, visual art, and immersive experiences.
Summer extends — We aspire to produce year-round, multi-platform content.
Experimentation, innovation, and legacy combine — We will foreground artistic excellence while ensuring sustainability.
Team
Learn more about the 120+ staff members who made W71 possible.
A Bold New Chapter